Four decisions decide whether a corrugated cat product sells: shape, board, print and pack. Here is what to settle before you brief a factory.

Cats scratch to stretch, to mark and to shed. Angle, height and stability decide whether a scratcher becomes furniture or a decoration.

Two scratchers can look identical and behave nothing alike. Flute, density, glue and edge finish are the difference.

Flat-pack saves freight, assembled protects the shape. The right answer depends on the channel, the drop height and who opens the box.

A custom project moves through six stages. Most delays come from two of them — and both are avoidable.